Make sure you start right from the very beginning. Get to know your customers: find out who they are, why they buy from you and what their needs are. Engage them into a dialogue across all channels and touchpoints. Follow up with offers tailored to their needs.
Expand relationships with your most loyal customers and remember: 20% of your customers drive 80% of your profits. Building trust is never easy, but it pays off. If you want to keep them, ensure they know you CARE. So make a smart plan and stick to it: keep your customers happy and increase your share of their wallet.