Through the examples of iBON vs. GVIN.com.
The use of direct marketing in a customer relationship management programme at the company Si.mobil.
The campaign that won the EFFIE Communications Effectiveness Award: “Becoming the market leader through innovative marketing”. Through a case study of ANGAL: “Double relief for a sore throat”. A project for LEK d.d. – using direct marketing to sell an over-the-counter medication.
Presentation of EFFIE finalists
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