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Nov
2007
“Effectiveness of different direct marketing strategies for two similar products”
Marketing Focus, Ljubljana

Through the examples of iBON vs. GVIN.com.

Sep
2006
“How to increase the return on marketing investment by over 300%”
Marketing Focus, Ljubljana

The use of direct marketing in a customer relationship management programme at the company Si.mobil.

Jan
2005
“Becoming the market leader through innovative marketing”
Portorož

The campaign that won the EFFIE Communications Effectiveness Award: “Becoming the market leader through innovative marketing”. Through a case study of ANGAL: “Double relief for a sore throat”. A project for LEK d.d. – using direct marketing to sell an over-the-counter medication.

Presentation of EFFIE finalists

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