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Apr
2015
“Content marketing for lead generation”
DMS (Slovenian Marketing Society), Ljubljana.

How to find the right topics, why the testing of different CTA’s matters, how to monitor your channel’s efficiency and how to exceed your goals – through a case study.

 

Summary: http://goo.gl/wNjek5

 

 

 

Mar
2015
“Direct marketing – directly!”
Ljubljana

Gea College, Faculty for Enterpreneurships

Apr
2014
“11 tips & tricks for customer acquisition”
Marketing Focus, Ljubljana

Through a case study of American Express.

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